allowing exact match keywords to match to close variants late last year. In the coming weeks 6432627874677389632-blid-2917203090977030934

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Reach more of the right customers with phrase match and broad match modifiers

July 31, 2019

There are trillions of searches on Google every year—people looking for everything from flights to gift ideas for the holidays. And though people are often searching for the same answers, the way they search for things is constantly changing. For example, 15% of searches we see every day are new.1 To help you reach more consumers without the need for exhaustive keyword lists, we started allowing exact match keywords to match to close variants late last year.  In the coming weeks